HRoes Ltd
HRoes Redesign
Industry
HR Technology
Employment Law
HR Consultancy & Compliance
Design Requirements
UI/UX Design
Visual Direction
Responsive Design
Prototyping
Logo Refresh
Project Duration
3 weeks
User Group
SME owners
Business leaders
HR professionals or managers
Organisations seeking HR support
Overview
HROES offers UK businesses HR software, employment law advice, compliance support, training, and tribunal protection. We redesigned their website and refreshed their visual identity to create a more professional, sophisticated brand while keeping familiarity for existing customers.
Evolve HROES into a more mature and credible brand, balancing professionalism and security with enough familiarity to preserve its existing identity.
The existing HROES website used bold colours and a very friendly visual style. While this gave the brand an approachable personality, the client felt it had become too playful for the direction of the business and wanted the redesign to communicate greater professionalism, credibility, and sophistication.
Alongside the website redesign, the client also wanted a quick evolution of the existing logo. Security and protection were important themes for the business, so the shield became the primary visual concept. They also wanted to retain some connection to their previous teal and bright orange palette rather than completely moving away from the established brand.
We refined the brand into a more confident and sophisticated visual system, using deeper tones, clearer structure, and a shield-led identity to reinforce professionalism, protection, and trust.
We approached the redesign by creating a more restrained and mature visual language while keeping the brand approachable. The colour palette evolved from the original bright teal and orange into deeper, richer tones, helping the site feel more established and professional while maintaining a subtle connection to the previous identity. The layouts were simplified with clearer hierarchy, more considered typography, stronger use of spacing, and a more structured approach to presenting HROES’ different services.
For the logo, we developed a simplified shield-led identity that reinforces the idea of protection and security at the heart of the HROES offering. This concept was carried into the wider website design, helping bring together their HR, employment law, compliance, software, and protection services under a more cohesive visual identity. The result is a more confident and sophisticated brand experience without losing the accessibility and personality of the original HROES brand.
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