Ride Nagano Co.
Ride Nagano
Industry
Travel & Tourism
Luxury Travel
Cycling & Adventure Tourism
Design Requirements
UI/UX Design
Visual Direction
Responsive Design
Prototyping
Project Duration
2 weeks
User Group
International travellers
Cycling enthusiasts
Customers seeking custom travel in Japan
Overview
Ride Nagano offers curated cycling tours in Nagano and the Japanese Alps, blending scenic routes with local culture. We designed their website from scratch, creating a refined digital experience that highlights the destination’s beauty and premium tour quality.
Create a refined digital experience that feels distinctly Japanese, balancing quiet luxury with the warmth, character, and authenticity of the Ride Nagano brand.
The client already had a clear foundation for the brand, including their preferred colour palette and an overall direction centred around quiet luxury. They wanted the website to feel premium, calm, and sophisticated without losing the warmth and cultural character that makes travelling through Japan unique.
It was also important to retain recognisable elements from their existing identity. In particular, the expressive brushstroke found within the Ride Nagano logo became an important visual reference for the website and helped establish a distinctly Japanese character without relying on overly traditional or clichéd design elements.
A restrained, editorial design system that lets the journey take centre stage, combining immersive imagery, subtle Japanese influences, and signature brand elements to create a distinctly Ride Nagano experience.
We worked closely with the client throughout the project, developing the website through a collaborative process of visual exploration, refinement, and prototyping. The design uses generous spacing, carefully considered typography, immersive photography, and restrained layouts to create the quiet, premium feel the brand was aiming for.
The brushstroke element from the logo was incorporated throughout the experience as a recurring graphic motif, helping connect the website back to the core brand identity while adding movement and personality to the layouts. Overall, we aimed to balance contemporary luxury with subtle Japanese influences, allowing the photography, destinations, and experiences to remain the main focus of the site.
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